About me
Great to see you here! I’m Janni, Art Director and illustrator from Finland. I help my clients make their brand communication more authentic, relatable, and ultimately more effective. My process goes beyond aesthetics, focusing on key strategic elements such as the target audience to ensure the brand not only stands out but also forms meaningful connections. Whether your company operates in finance, healthcare, tech, or beyond, I can craft visual identities and communication strategies that are engaging, human-centered, and impactful.
I have over ten years of experience in brand strategy and design. I also have a Master’s degree from Aalto University Helsinki. You can see more of my background, degrees and certificates on Linkedin.
I draw inspiration from art, culture, and the world around me, constantly seeking new ideas, encouraging my clients to be brave enough to stand out. I look forward to creating meaningful experiences through design and making a lasting impact in the industry.
If this resonates, I’d love to hear from you and talk more!
Services
Strategy & consultation
Clear brand strategy defines the brand’s direction, identity, and messaging by analyzing the company’s goals, target audience, and competitive landscape to develop a clear brand positioning. Together we make sure that all brand elements align with the company’s values and objectives. By clarifying the brand's purpose and message, right strategy helps your company differentiate itself, strengthen its market presence, and create a more meaningful connection with the audience.
Visual brand design
A well-crafted visual identity creates a consistent and memorable impression, ensuring that the brand stands out in a competitive market. By aligning design elements with the company’s values and target audience, it enhances brand recognition and supports effective communication. In an increasingly crowded marketplace, a strong visual identity becomes a vital tool for differentiating the brand and fostering customer loyalty, and driving long-term success.
lllustrations & graphics
Custom-made brand illustrations and other brand graphics make the brand more engaging and memorable, helping convey key messages and values more effectively. Custom visuals also enhance storytelling, allowing brands to connect emotionally with their audience. By maintaining visual consistency across all platforms, companies strengthen brand recognition and foster deeper customer loyalty, making their brand more distinctive in a competitive market.