Ilmiö is a boutique recruitment agency on a mission to make work-life better for everyone. They specialize in a humane, transparent recruitment process that prioritizes people over buzzwords, aiming to create real, lasting connections between companies and candidates. At the heart of Ilmiö’s approach is a belief in balance — that recruitment isn’t just about finding the right person for a role, but also about shaping healthier, more fulfilling work-lives for all involved.

To bring this people-first approach to life, we designed a brand identity that feels warm and personal. Using hand-painted graphics and a friendly brand mascot, we aimed to capture the heart of what they do: connecting real people. This fresh visual style highlights their belief that recruitment should feel welcoming, authentic, and, most importantly, human.

Since launching the new identity, Ilmiö has seen significant results — their sales have doubled, and they've received a great amount of positive feedback from clients, candidates, and other stakeholders. It's been amazing to see how a strong, authentic brand can help drive real growth and impact.