Case Adobe Stock - Illustrations enhancing content engagement on work-life balance and burnout related articles
In today's fast-paced world, issues surrounding work-life balance, burnout, and the phenomenon of "quiet quitting" have become increasingly prevalent in the workplace. I illustrated this series of images for Adobe Stock, to be used in work-life related articles and other materials.
Incorporating illustrations into these themes and related articles can evoke empathy and create an emotional connection with readers and that way significantly enhance content engagement and reader retention. By effectively capturing the essence of complex concepts, creating emotional connections, and adding personality to the content, illustrations can play a vital role in making content more impactful and accessible to a diverse audience.
I used a humane, hand-drawn style with a limited colour palette to keep the illustration series stylish, humane and distinctive.