The Vaalit ilman vihaa campaign was a socially and politically significant project aimed at raising awareness about the impact of hate speech on individuals running for elections. The campaign sought to highlight how harmful rhetoric can deter people from participating in the democratic process.

A central illustration was created to convey this crucial message, with additional modified versions designed for use across social media platforms, including profile picture frames and posts. The visual identity was carefully crafted, with typography selected to function seamlessly as both the campaign’s name and a cohesive hashtag. The campaign’s design ensured that its message could spread widely and effectively in the digital landscape, encouraging a conversation around the importance of respectful, inclusive elections.