Gofore is a digital transformation consultancy company that operates in several countries across Europe. They specialize in helping organizations navigate and adapt to the rapidly changing digital landscape by providing a range of services including digital strategy, software development, user experience design, and cloud services.

Gofore sought to launch a corporate podcast to engage employees and clients, fostering communication and sharing industry insights. The challenge was to create a sub-brand and logo for the podcast that aligned with the company's overarching brand identity while distinguishing the podcast as a unique entity.

The successfully revealed sub-brand gathered positive feedback from both employees and clients. The distinctive identity helped the podcast stand out in a competitive landscape, attracting listeners and reinforcing the company's commitment to innovation and engagement.

By carefully considering brand alignment, audience appeal, versatility, and differentiation, we successfully created a sub-brand and logo that fit the brand ecosystem. Avoiding common pitfalls such as overcomplication, conflicting visuals, and generic designs ensured the logo remained impactful and memorable. The result was a cohesive and engaging podcast identity that contributed to the company's overall brand strategy and communication efforts.