Save the Children Finland’s online youth platform, Netari, needed a distinct and trustworthy brand identity that would resonate with young audiences while aligning closely with the global brand standards of its parent organization. The project focused on conveying a sense of security and digital accessibility through a dedicated color palette and a unique illustration style, both deriving inspiration from Save the Children’s established guidelines. This carefully crafted identity allows Netari to stand out as a safe, youth-focused digital space while maintaining the familiarity and trust associated with Save the Children (Pelastakaa Lapset).