Asia Democracy Network (ADN), a coalition of civil society organizations promoting democracy and human rights across Asia, faced a branding challenge. They needed a professional yet visually appealing identity that would resonate with younger audiences. Additionally, it was crucial that the branding avoided specific cultural or national symbols, instead representing unity among all Asian countries.

The solution was to create a modern, versatile brand identity that conveyed unity and diversity across Asia. The logo design centered around a simple, abstract symbol representing interconnectedness and collaboration - it is a symbolic pathway to democracy. Vibrant yet sophisticated colors were chosen to evoke energy and optimism, appealing to younger demographics while maintaining professionalism and relevance. Graphic visuals and photographs were carefully curated to reflect the diversity of Asian cultures without favoring any specific country but instead the images showcased people from various backgrounds working together towards common goals.

The rebranding efforts successfully positioned ADN as a dynamic and inclusive organization, attracting both seasoned activists and younger generations passionate about democracy and human rights. The new brand identity effectively communicated ADN's mission of fostering collaboration and solidarity across diverse Asian communities. The revitalized brand positioned ADN as a leading advocate for democracy and human rights in Asia, empowering individuals and communities to work together towards a brighter future.

This project was commissioned by Superson Agengy.