Sisumarket emerged as an online marketplace for services, born out of the need to support small entrepreneurs and service providers during the challenging times of COVID-19 restrictions. Founded with a mission to empower solo entrepreneurs and highlight the value of their craftsmanship, Sisumarket embarked on a branding journey to create a visual identity that celebrated their resilience and dedication. The Finnish word "sisu" is a term that encompasses resilience, determination, courage, and perseverance in the face of adversity.

At the heart of Sisumarket's brand identity lay the essence of craftsmanship – the skill, dedication, and passion that solo entrepreneurs poured into their work. The logo and visual elements were designed to reflect this ethos, showcasing the handmade quality and the valuable contribution of entrepreneurs working alone with their hands.

The logo type was crafted to mimic a carved feeling, evoking the sense of artisanal workmanship. Each stroke and curve in the typography conveyed the care and attention to detail that characterized the services offered on Sisumarket. The color palette was chosen to reflect warmth, authenticity, and vitality, resonating with both entrepreneurs and customers alike.

To ensure alignment with its mission and values, Sisumarket team organized a brand strategy meeting involving entrepreneurs, designers, and marketing experts. Through collaborative discussions and brainstorming sessions, the team identified key brand attributes and crafted a strategic roadmap for the brand's visual identity and messaging.

The culmination of Sisumarket's branding initiative was a cohesive and compelling brand identity that captured the essence of craftsmanship and entrepreneurship. The logo, with its handcrafted feel, served as a visual representation of the dedication and skill of entrepreneurs on the platform. This resonated strongly with both service providers and customers, fostering trust and loyalty.

Through its dedication to celebrating craftsmanship and supporting small entrepreneurs, Sisumarket successfully crafted a brand identity that honored the value of solo entrepreneurship. By leveraging visual elements that conveyed the handmade quality of the services offered, Sisumarket distinguished itself in the competitive marketplace and emerged as a trusted platform for both entrepreneurs and customers.